We created the Celebration of Speed event in recognition of the Goodwood Festival of Speed, which is a highlight of the sporting calendar. A black tie event for 300 guests to celebrate motor racing, in the first two years it has attracted leading figures from the sport including Kenny Brack and James Toseland as well as iconic cars and bikes. In the first year we had James Hunt’s Hesketh 308 in which he won his first Grand Prix, in the ballroom. Hosted for two years now by the ‘Queen of the Pit Lane’ Suzi Perry, it has quickly become established as an important and popular event in its own right.
We created the event, the identity, the collateral and the finishing touches. We marketed the evening and engaged the sponsors including Liberty Leasing, Burrells, Tag Heuer, Berry Bros & Rudd, Hampshire Life, St James’s Place and FOPE.