When British Gas were concerned about gas leaks they needed people to recognise the smell of gas and its dangers, and respond to it. A leaflet drop was organised but the leaflet had a panel that was impregnated with the smell of gas. The headline read “Scratch this panel. If you smell this, call us”
It shows how the medium can contribute to the idea. They were clever, memorable and effective ideas.
Whatever the brief and whatever the circumstances we back ourselves to come up with something creative, that’s on brief, on budget and that works. If you’re struggling with a problem, bored with the way you’re presenting yourselves or would just like a bit of inspiration and excitement, come and talk to us.
Read about our latest idea – a fund raising initiative for fresh water around the 2019 Rugby World Cup – DROP GOAL.